Category: President’s Message

Update on National Commercial Agreement (NCA) Negotiations

Dear ACTRA Members,

I have an important update to share about National Commercial Agreement (NCA) negotiations.

Our NCA Negotiating Committee has been hard at work since April 2021 with the Association of Canadian Advertisers (ACA) and the Institute of Canadian Agencies (ICA) to renew ACTRA’s NCA.

While this set of negotiations has proven to be extremely difficult, we will be back at the bargaining table next week and will continue to work diligently to secure the best deal for our members working in the commercial sector.

The ICA/ACA have set a deadline for negotiations for the end of month so the next two weeks will be critical. If we cannot reach an agreement, we need to be ready and prepared to do whatever is necessary to support our dedicated NCA Negotiating Committee. This could mean a variety of actions, which may include asking our membership for a strike mandate.

We look forward to sharing more information as it becomes available. Please keep an eye on your inbox for important NCA 2022 updates as well as actions you can take to support our NCA Negotiating Committee.

If you would like to help reinforce the value of being a part of ACTRA, help spread the word about our new, national You’re in Good Company campaign. When we stand together, we make things better for all performers.

Thank you for supporting the work of our union and our NCA Negotiating Committee.

In solidarity,
Eleanor Noble

Beyond Black History Month

Dear ACTRA Members,

In February, we celebrate Black History Month and honour the achievements and contributions of Black people in Canada and Black communities. It is also a time to reflect on the ongoing struggles and discrimination many Black people face in the labour market, which has resulted in Black employees receiving lower wages and facing barriers in all aspects of employment, from the hiring process to advancement and retention.

Beyond Black History Month, we support the Black Lives Matter movement to help further advance initiatives that create social equality and economic equity in our communities, our industry and the broader labour movement.

Within our union, ACTRA continues our efforts to have the industry recognize, acknowledge and eradicate the unequal provision of hair and makeup services to Black, Indigenous and People of Colour (BIPOC) performers on many of our sets. We remain committed to protecting our members and continue to work with our industry partners to eradicate harmful and discriminatory practices like these. If you would like to receive E-mail updates from ACTRA National about these efforts, please sign-up here.

We look forward to sharing the results later this year of the first-ever national ACTRA Member Census, which was held last summer. ACTRA conducted the Census to help us better understand the needs of our membership and to identify potential employment barriers experienced by members working in our industry in Canada. The Census results will provide solid metrics about the demographic composition of our membership and will be used to support our collective bargaining proposals, contract negotiations, policy and legal submissions and lobbying efforts. They will also be used to help us accurately measure the screen industry’s progress on equity and inclusion initiatives and support our work with industry partners to create real change.

We are inspired to see the great work being done to support Black Canadians working in the screen industry by organizations like the Black Screen Office and Reelworld Film Institute. The Black Screen Office has launched a number of funding programs to support Black content creators and has also commissioned three research studies that will be used to educate decision makers and create greater Black inclusion in the screen industry. Reelworld recently launched the Black Entrepreneurs Program, a first-of-its-kind training initiative for Black casting directors, agents, managers, and producers in Canada. Initiatives like these will empower Black creators to thrive and drive the change we need to make our industry all inclusive.

We invite you to celebrate UBCP/ACTRA Member Eleanor Collins who was honoured by Canada Post this year by being featured on a commemorative stamp. Eleanor is a trailblazer on many levels – she’s not only Canada’s first lady of jazz but the first woman and first Black artist to have her own national television series, The Eleanor Show. ACTRA was thrilled to feature Eleanor in the winter 2018 issue of ACTRA Magazine and highlight the contributions she has made as a ground-breaking performer in Canada’s entertainment history.

Throughout the month of February and beyond, we also invite you to celebrate the artistic works of Black creators to deepen our understanding of and connection with Black communities in Canada. The following are just some of the organizations that have curated Black History Month collections:

• CBC Gem’s Black Stories Collection features shows that share the experience of Black communities in Canada.
• REEL CANADA’s Black History Month collection features films that recognize the amazing contributions of Black Canadians past and present.
• The NFB’s Black Communities in Canada channel features films by award-winning Black filmmakers, creators, and allies of the Black community, detailing a rich history to better understand the present.

In solidarity,
Eleanor Noble

National Day for Truth and Reconciliation

Dear ACTRA Members,

September 30th is the inaugural National Day for Truth and Reconciliation.

Created in response to the Commemoration Call to Action 80 from the Truth and Reconciliation Commission’s 2015 report, this day marks an important step in the reconciliation process with Indigenous Peoples of Canada. It is a day to honour the survivors, their families and communities and it’s a solemn reminder of the lives lost at residential schools.

September 30th also marks Orange Shirt Day, a day started in 2013 as a way to honour Indigenous children and educate Canadians about the impact of the residential school system. Wearing an orange shirt supports survivors of residential schools, their families and communities.

ACTRA is strongly urging our federal, provincial, and territorial governments to quickly implement the remaining Calls to Action in the Truth and Reconciliation Commission’s 2015 report and the 231 Calls for Justice in the Reclaiming Power and Place: The Final Report of the National Inquiry into Missing and Murdered Indigenous Women and Girls 2019 report.

We can best support Indigenous Peoples of Canada by following their guidance as they help us build a new relationship based on equality, equity and respect, and ensuring there is accountability and a continuation of the healing process.

I invite you to please take the time to watch and tune in to the following:

• ACTRA Member, and Officer of the Order of Canada, Tom Jackson’s stirring new single Lost Souls – a music video response to the discovery of 215 graves at the former residential school near Kamloops;
• Historica Canada‘s video about the significant dates in the history of residential schools in Canada;
• The many virtual events organized by the National Centre For Truth And Reconciliation for Truth and Reconciliation Week.

To our Indigenous ACTRA members, if September 30th events cause or reawaken pain or trauma, support is available through HAVEN Helpline (1-855-201-7823) or visit www.actra.ca/haven. The National Indian Residential School Crisis Line (1-866-925-4419) also provides 24/7 support to residential school survivors and others who are affected.

In solidarity,
Eleanor Noble

Hello ACTRA Members,

Labour Day celebrates the achievements of workers with its origins in the labour union movement. As union members, we can honour those who came before us by voting in the snap federal election taking place on Monday, September 20. This is our opportunity to have a say in Ottawa regarding our industry over the next four years.

The COVID-19 pandemic has exposed the holes in our social safety net, making the already vulnerable even more so. It has highlighted the need to further protect Canadian workers. The outcome of the federal election could significantly impact the almost 250,000 arts and culture workers employed within our screen-based industry across the country. We need to take real steps to address inequality to create a more equitable economy.

To learn more about where each party stands on key issues affecting our industry and Canadian performers, ACTRA has created this special 2021 federal election website. There you’ll find industry-related questions to ask candidates, downloadable materials, voting information and more.

Ahead of next week’s Leaders’ Debate, we also have a simple online form to reach out to party leaders directly with election-related questions.

Elections Canada has put in place new health and safety measures to prevent the spread of COVID-19. If you’re not comfortable voting in-person on election day, there are other options available to you – voting by mail, at any Elections Canada office, or at an advance poll.

I invite you to take some time this Labour Day to reflect on the Canadian workers who have fought hard for the rights and protections we enjoy today and how your vote will impact Canadian workers for generations to come.

In solidarity,
Eleanor Noble

Hello ACTRA Members,

ACTRA is excited about launching our first-ever national ACTRA Member Census within the next two weeks and is asking you to Play your Part.

You will receive an E-mail from Ipsos with the subject line: Please complete the first-ever national ACTRA Member Census.

The ACTRA Member Census is our union’s opportunity to capture a clear picture of the demographic composition of our membership, including age, gender, sexual orientation, race, work opportunities, membership category, ability and regional representation.

Ipsos is the third-party market research company working with ACTRA to collect this data so our industry can better understand where employment barriers exist and find ways to eliminate them. Therefore, ACTRA needs your participation in the Census for it to be a success.

Why is this important?

Our union needs to know who we are and what we face in the industry.

Awareness is key to creating change. Our union wants to create change, and this Census is one of the tools ACTRA will use to raise awareness about the issues affecting our membership.

Once Ipsos provides ACTRA with the results of the Census, ACTRA will use this information to have informed discussions about the issues affecting our membership. It will support us in influencing our collective bargaining objectives, public policy work, lobbying the government, and diversity and inclusion efforts, with the goal of delivering better services to all of us.

The Census is completely anonymous. Ipsos will ensure your data and privacy are protected.

ALL eligible ACTRA Members may complete the online Census.

Members who participate in the ACTRA Member Census will have the opportunity to enter for a chance to win one of four $150 VISA gift cards.

So, Play Your Part.

In solidarity,
Eleanor Noble

Hello ACTRA Members,

It is an honour to be elected as your new National President.

I am feeling inspired. As we enter this time of change and a new era of awareness, we have the opportunity to insist on a fairer, more diverse and equitable screen industry for all Canadian performers. I look forward to continuing the work with those who sit at ACTRA’s leadership table. If you don’t know who we are, please take a moment to meet your National Council.

In addition to being the National President, I currently serve as ACTRA Montreal Vice President, chair of the ACTRA National Women’s Committee (ANWC), and the founding chair of ACTRA Montreal’s Casting Standards Committee (CSC).

Having spent 29 years making my living within our screen industry, like many of you, I’ve had great work opportunities and some not-so-great ones. It’s from my experiences and from hearing those of our ACTRA colleagues that fuel my drive to move fiercely forward on the most important and prevalent demands that have challenged our industry for decades. These include addressing diversity, equity, inclusion and belonging (DEIB) issues and opportunities, as well as our right to harassment-free, safe, respectful, and consent-based work environments.

The two most effective ways to implement change are through lobbying the government and negotiating our collective agreements.

The remarkable thing about our industry is that it has the ability to provide stories that can shape and influence the world. When we don’t reflect our realities, we’re left with tropes and stereotypes that affect societal behaviour. Representation matters. Canadian performers need the opportunity to reflect the change we seek. Therefore, it is crucial respect and dignity are integrated into the stories of our diverse talent across this country. These are our stories, reflecting who we are as Canadians.

This is why it’s important we build a stronger Canadian production industry. To achieve this, we need a modernized Broadcasting Act (Bill C-10), one that prioritizes Canadian creators and ensures streaming services, like Netflix and Disney+, are contributing to the development of Canadian content. The more broadcasters that do so, the more jobs it generates for writers, directors and performers.

As your National President, I will connect with local ACTRA Branches across the country to learn about the issues specific to your region.

Together, we can bring even greater solidarity within our membership, our union, our country, and in turn, affect things globally.

I’m determined to bring about change. I look forward to taking this journey with you.

In solidarity,
Eleanor Noble

Dear ACTRA Members,

Your union has been busy on the lobbying front in recent months advocating on behalf of Canadian performers about some of the proposed changes outlined in new broadcasting legislation (Bill C-10) to modernize Canada’s Broadcasting Act.

Bill C-10, once passed and the changes implemented, will impact our industry – and work opportunities – for years if not decades to come. So, it’s important we get it right to ensure a strong and vibrant industry for Canadian content.

This past Monday, I was pleased to have the opportunity to appear alongside our National Executive Director Marie Kelly before the Standing Committee on Canadian Heritage as part of its study of Bill C-10. Marie and I took the opportunity to sound the alarm about a proposal in the Bill that could significantly reduce the requirement to use Canadian creative talent.

I know as working performers we are all happy to see production activity in Canada booming, especially following pandemic closures, but there is growing concern that opportunities to tell Canadian stories are decreasing and Canadian content production is lagging further behind.

If we do not create an environment in which Canadian stories and storytellers can thrive, our culture and identity may be lost.

The proposal in Bill C-10 that we are most concerned about removes the requirement for broadcasters to make maximum use, and in no case less than predominant use, of Canadian creative and other resources in the creation and presentation of Canadian programming.

This change would significantly reduce the requirement to use Canadian creative talent. For precarious workers like ACTRA members, it could lead to a dramatic loss of work opportunities.

It would also devastate our screen-based media production sector, an industry that contributes $12.8 billion to our country’s GDP and generates 180,000-plus jobs for hard-working Canadians.

This is why ACTRA is proposing we maintain the existing language in the Broadcasting Act requiring broadcasters to make maximum use of Canadian talent in the creation of Canadian programming. It is imperative Bill C-10 be amended to include this existing language as well as acknowledge that all broadcasters, including online streaming services, must contribute to the creation of Canadian content.

So, what’s next? This is where we need you to take action. We need to make sure Committee members understand what’s at risk. You can help ensure the voices of Canadian performers are heard by sending an E-mail to the Members of Parliament sitting on the Canadian Heritage Committee and asking them to support ACTRA’s amendments to Bill C-10.

Canadian storytelling is in danger if we do not ensure the Broadcasting Act includes the necessary amendments to help strengthen our system. Please take action now.

In solidarity,
David Sparrow
President
@davesparrow14

COVID-19… it’s been almost a year. 

Dear ACTRA Members,

The pandemic has been tough on us all and has magnified the inequalities that exist not just in Canada’s broadcast and production industry but in our communities at large.

When the pandemic first hit, many people, including many of our members, became financially unstable overnight. However, according to Statistics Canada’s January 2021 Labour Force Survey, it was women, low-wage, and racialized workers in precarious employment who were hit hardest.

The Canada Emergency Response Benefit (CERB) and now the Canada Recovery Benefit (CRB) mitigated some of the hardships people faced, but they also shone a light on just how little it actually costs to lift people out of poverty and to give every kind of worker a fighting chance.

So, what’s next?

A modernized Employment Insurance (EI) system, made accessible to the most precarious in our society and our industry, is vital to maintaining vibrant and diverse communities and an arts and entertainment culture that values diversity and understands that our strength lies in the uniqueness of the stories we tell.

ACTRA was one of the first organizations to undertake a campaign to see that gig workers, including artists, would have access to vital financial safety nets. We must now continue that work to ensure all precarious workers have fair and equal access to government programs and services that traditional employees rely on to backstop their careers.

Even as the industry has been called on to address a legacy of abuse and harassment, coupled with systemic racism, discrimination and bullying, we must also address the needs of the most vulnerable artists in our communities. Together we must call on the Government of Canada to take bold steps to protect the valuable benefits our self-employed artists provide to Canadian and international audiences.

We need modernized Employment Insurance (EI) legislation that recognizes gig workers, many of whom are Canadian performers and artists, and allows them to contribute to and collect EI benefits without sacrificing their self-employed income tax status.

Let’s continue to support and celebrate the wide diversity and work of Canadian artists from every region. Together, we are stronger.

In solidarity,
David Sparrow
President
@davesparrow14